Sara de Freitas
Recognized as one of 2009’s Most Influential Women in Technology by Fast Company, Professor Sara de Freitas is Director of Research at the Serious Games Institute at the University of Coventry, where she leads an applied research team working closely with industry in future development of game-based learning.
Professor de Frietas is also working on a £2 million UK Technology Strategy Board Serious Games project developing highly immersive learning games demonstrators to solve business training needs. She also works with the UK Joint Information Systems Committee e-Learning Development Programme in the Innovation strand, exploring the application and development of innovative technologies for post-16 learning.
She publishes in the areas of pedagogy and e-learning, change management and strategy development for implementing e-learning systems, and educational games and electronic simulations for supporting post-16 training and learning.