Leaving Hollywood to found a goat’s milk ice cream company in the countryside of Sonoma County completes a loop for Laura Howard. As a child, she’d spent many happy vacations on her grandparents’ farm, but after 15 years in the advertising and film world she longed to return to a slower pace of life.
A design and marketing graduate from Miami University, Laura served as creative director at Tool of North America before opening her own production company, Slo.Graffiti. When it was bought by Palomar Pictures she became managing director responsible for six firms, controlling millions of dollars in annual revenues. After 9/11, she devoted time to Fairplay Group, building environmental messaging into popular media. She eventually joined Fairplay, produced an independent film in Tuscany with Douglas Gayeton, her soon-to-be husband, and began studying yoga and Sanskrit, following a diet restricted to goat’s milk dairy products. For a girl with a serious Ben & Jerry’s habit the dairy rule was tough, so she got creative, making goat’s milk ice cream to satisfy her craving. Laura’s eyes were opened to the world of “Slow Food” while in Tuscany, and she decided to become part of the natural food revolution.
Laloo’s Goat’s Milk Ice Cream Company was launched in the fall of 2004 featuring all natural, local ingredients – starting with milk produced by very happy goats. Laloo’s is now available in 15 flavors of low lactose, low-fat, spoon-lickingly delicious goat’s milk ice cream and frozen yogurt – from Laura’s very first, Black Mission Fig, to new favorites like Cajeta and Rumplemint. In 2008, Laloo’s forged a charity partnership with Robert F. Kennedy, Jr.’s Waterkeeper Alliance and continually sponsors cleanfarmcleanwater.org to promote waterways protection.